The honest bit first: Substack is a real way to start from zero. Free until you charge, a decent editor and a recommendation network that can find you readers. If you want to test whether anyone reads you, it works.
The argument is what you own once it works.
What Substack keeps
- 10% of every paid subscription, forever, on top of payment fees
- The recommendation network that found your readers is their asset, not yours
- Your archive lives inside their product and their brand wraps every page
- Notes and the app are rebuilding the exact feed dynamics you were escaping
What you keep here
- Your domain, your Notion, your Brevo list and your code, all registered in your name
- $1,400 once. No percentage of anything, ever
- A site that looks like you, not like every other newsletter
- Full CSV export any morning, and nothing breaks if we vanish
Substack rents you a stall in their market. We convey the freehold and hand you the deed.
The next step
This site is the demo. $1,400 once at founder price, delivered in days, every part registered in your name. See the pricing.