Freehold
02 JUL 2026 · Freehold

The welcome funnel is five sends, on purpose

The funnel sells by restraint: five sends, each with a single ask. Zero images — a letter, not a poster — so there's nothing to block and nothing to lazy-load.

Send one lands the moment someone confirms: "you made it off the feed". Sends two to four are field notes built from your three best-performing videos. Send five makes the one offer you actually have.

"Reply — I read everything" isn't just voice. Replies are the strongest inbox-placement signal there is.

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